If you use Facebook for your business, there’s a good chance you’ve used the boost button to increase your reach. Clicking the boost button can result in your posts reaching more people, and getting more engagement, traffic, and even sales. The problem is, boosting posts can also be a huge waste of money when done wrong. Boosting posts without a thorough strategy and keen understanding of social media engagement may increase the overall reach, but it will leave you frustrated with the lack of increased traffic, page likes, or (most importantly) revenue. Today we will be talking about when it’s okay to boost a Facebook post, so you don’t throw your money away!

 1.     Only boost Facebook posts that help you achieve a specific business goal.

  • Before you post, think about WHY you’re boosting in the first place. What business goal do you want to achieve? This could include:
    • Increased traffic to your website
    • Increased page likes
    • Increased leads (directing followers to an opt-in page on your site)
    • Increased sales
    • Increased awareness of your brand
  • Once you’ve decided on your goal you want to achieve, be sure to include a strong call to action in your post.

 2.     Boost Facebook posts that have already proven popular with your followers

  • Facebook gives increased reach to posts that are performing well with your audience. (More people who like, comment, share, etc. the more visibility Facebook will give it in your followers’ newsfeeds).
  • If your post isn’t getting much traction, there’s probably a reason. Your audience may not find it interesting or entertaining.
  • This is why it’s important to only boost posts that have already gotten a decent amount of reach and engagement.
  • More reach for popular posts = more results!

 3.     Know when to boost a post and when to advertise.

  • The great thing about boosting is that it’s quick and simple. It can be done right from the page and there are no complicated settings.
  • Facebook ads have a bit of a steeper learning curve. It can take time and practice to get the hang of them.
  • Facebook ads also bring distinct benefits that you can’t get with boosted posts. These include:
    • In-depth targeting options: For instance language, behavior, etc.
    • Ad scheduling
    • Call to action button: “Shop now”, “Sign up”, “Contact us”, etc/
    • Campaign goals: clicks to website, website conversions, etc.

 

The great news is that even with the limitations of boosted posts, you can still achieve a great ROI when you follow these tips!