Marketing Services

Marketing Services

Kinetix Marketing Team is responsible for promoting the products, ideas and mission of your company, finding new customers, and reminding existing customers that you are in business. 

Our Marketing Team promotes and establishes your business in your niche, based on the products and services you offer. We will help you identify which products fit and where you should focus your marketing strategy, while maximizing your budget for the best results and coverage. We separate ourselves from the rest of the herd, by digging deep into the unique position of each of our customer situations. Success comes not from throwing numbers into an algorythm, but from truly understanding the business and the audience we are communicating with. 

Kinetix Marketing Team will help your company build relationships with your audiences, engage your customers and create opportunities for increased revenue.

 

Brand Strategy

Brand Strategy

Your Brand

• Must be relentlessly relevant
• Making your brand an entire experience and your connection to your customers.
• Building a connected brand isn’t easy, it takes a strong brand strategy and equally strong plan
• Evaluating, analyzing and creating the personality and meaning of your brand
• Brand is paramount; it creates awareness, drives perception and improves desirability
• It is not your name, logo and tagline the entire experience your customers have with your company
• Brands with top of mind awareness have higher perceived value

Your Brand Strategy

• Defines what your company stands for, the promise your company makes and the personality your company conveys
• Brings your competitive positioning to life
• Positions you as a certain something in the mind of your customers
• Creates “brand equity” the amount of money one is willing to pay for your brand

Branding Methodology

• Define and Assess: Research, analytics & insight
• Strategic Planning: The brand roadmap
• Creative Approach: Designing and creating  
• Execution: Brand management & governance; every brand touch points; brand associations and strong awareness of brand’s identity
• Product & Service Design
• Connected Experiences

Digital Marketing

Digital Marketing

Digital Marketing is advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Our certified experts are here to assist with all forms of digital marketing.

Attract More Customers At the Right Time & Place

  • Content Marketing
  • Social Media Marketing (Paid)
  • Management and Maintenance
  • Google Adwords by Google Certified Experts
  • Email Marketing

Digital Marketing Can Work For Any Business/Industry

B2B & B2C Digital Marketing

Benefits of Digital Marketing

  • Online Demand - Connect with your customers
  • Measurability - Track your customers behavior more accurately
  • Cost Effective
  • Stronger Bottom Line - Higher ROI with data to support it
  • Reaching Customers - Compete better with targeted marketing

Media Planning

Media Planning

Focusing on understanding what your company’s customers read, watch, and interact with to develop a strategic plan of relevant advertising opportunities

MEDIA BUYING

Focusing on securing those media advertising opportunities at the best position and price for the client 

Creating and finding the most appropriate platform to advertise the company or client’s brand. This includes the when, where and how often a message should be placed. Media planning is formed based off of your company’s sales objectives and research.

THE GOAL

• Reach the right audience at the right time with the right message.
• Media solutions that deliver high value with the consumer having a consistent and actionable experience across all activated media platforms / vehicles
• Scalable and resourceful – from planning to buying to analysis
• Focused on results

MEDIA PLANNING PROCESS

• Market Analysis: determine your audience
• Marketing Objectives: define sales objectives, strategies, initiatives, trends
• Media Objective: audience, communication goals, reach / frequency, budget
• Media Strategies: where (geographical areas and markets), timing (seasonality), media mix
• Media Tactics: vehicle selection (upfront, scatter and remnant)
• Plan & Recommendation: execution (media buys), evaluation, adjustments 

SEO/SEM

SEO/SEM

Kinetix SEO specialists have the tools to make any website as search engine friendly as possible. SEO describes the logic behind the ranking of websites when presented on search engines.

How Does It Work?

When a user is looking for a topic, service, or product through a search engine like Google, they will be given relevant websites that match the query. Search engines determine a site's placement (or rank) based on multiple factors.

What Affects SEO?

There are over 200 factors that affect your site rank. Some include domain authority, keywords, relevance/content, site speed, mobile indexing, and much more. Good news, we have the experts that can do it for you!

 

Kinetix SEO Packages 

Social Media Optimization

SOCIAL MEDIA Optimization

Your social media pages are a true extension of your website and your brand identity. Kinetix can provide you with a full evaluation and assessment of your Facebook, Instagram, Youtube, Pinterest, Twitter, Google+, Snapchat, and LinkedIn analytics.

We can help you find out which demographics are more engaged on each individual platform. This will allow you to customize content based on your customer’s interests and your company’s expertise, creating your sweet spot.

Benefits

  • Direct Benefit: More people finding your profile and connecting with you and your website
  • Indirect Benefit: Extra connections to your website

Video Production

Video Production

  • Video is hands down the new standard.
  • In 2018, 91% of smartphone users bought or planned to buy products/services after watching a relevant video.
  • 97% of businesses using explainer videos to present their work saw an 81% increase in sales
  • People pay 3 times more attention to video than any other media

A CREATIVE, PERSONABLE WAY TO DELIVER YOUR MESSAGE

Stay ahead and rely on video as the most powerful form of promotion. Whether it is a TV spot, a fully animated piece, an instructional video, a promo campaign - we got your back.

MARKETING STRATEGY 

We bring strategic thinking to every project we touch. At Kinetix, we believe in the brand experience. It must be consistent, it must connect and it must be catchy. From marketing plans to advertising strategy, Kinetix wants to hone the message and deliver customers to the front door.

Types of Video

  • Commercials
  • Educational / Explainer Videos
  • Testimonials
  • Product Videos
  • Company / Brand Videos
  • VLOGs (Video Blogging)

Web Development & Management

Website Development & Managment

Creating a visually appealing, easy to navigate website for your customers is crucial in today’s business world. Kinetix is here to help you create an even more successful website that your customers will enjoy paging through to learn more about what your company has to offer them.

An excellent website provides you with a professional appearance so you are perceived as a leader in your industry. Work with our team to streamline your user experience so your customers expect to get the information they need as easily and quickly as possible.

From basic landing pages to enterprise-level sites, our Web Development team delivers sites build with your needs in mind.

Our Process

  • Onboarding
  • Development Prep and Research
  • Site Structure and Recommendations
  • Design and Mockups
  • Programming (Expert developers/programmers on staff)
  • Content Implementation
  • Quality Checks
  • Optimization and Launch
  • Launch Review and Analysis

Standard Features

  • Mobile-Optimized Website
  • Content Management System
  • Cross Browser Compatibility
  • Custom User Roles and Collboration
  • Built-In Search Engine Optimization
  • XML Sitemap
  • Social Media Integrations 
  • Third Party Integrations 
  • Webforms
  • Interactive Maps
  • Google Analytics
  • Ecommerce Capabilties
  • Hosting

Kinetix Blog

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