Meta pixel placement on healthcare websites has become a hot topic in recent months, with several lawsuits being filed against companies for violating patient privacy. For healthcare agencies, it is crucial to understand the potential risks associated with these meta pixels and why it’s important to remove them.
Meta pixels, also known as tracking pixels, are tiny pieces of code that are embedded in a website. They are used to track user behavior and collect data, which is then used for targeted advertising or analytics.
Several lawsuits have been filed against companies that have used meta pixels on healthcare websites, claiming that they have violated patient privacy by collecting sensitive information without consent. These lawsuits are based on the Health Insurance Portability and Accountability Act (HIPAA), which mandates that healthcare organizations must take appropriate measures to protect patient privacy.
As a HIPAA Compliant organization, Kinetix urges you to ensure that your healthcare agency is in compliance with HIPAA regulations and other privacy laws. We put our clients first and the privacy of their patients very seriously. Our marketing team has already removed all meta pixels from every healthcare website we currently manage. We believe this to be a best practice to avoid potential lawsuits, protect patient information, and protect healthcare companies.
If you’re not sure if you have meta pixel placed on your website or how to remove it, call our team at 318-787-0082!