Position Summary
The Social Media Specialist is an entry-level role within the Creative Services team, working closely with the Social Media Coordinator. This position is designed for someone with a genuine passion for social media as a communicator and content creator for brands. The Specialist assists in bringing client social media strategies to life through caption writing, content planning, graphic creation, on-camera and behind-the-camera work, and light photo and video editing. The ideal candidate is creative, platform-savvy, professionally minded, and excited to grow their skills in a fast-paced agency environment.
Essential Functions and Basic Duties
Content Creation & Copywriting
- Write captions, post copy, and content outlines for client social media accounts across Facebook, Instagram, LinkedIn, TikTok, and emerging platforms
- Develop content ideas that align with client brand voice, target audience, and campaign goals
- Draft content calendars and post schedules under the direction of the Social Media Coordinator
- Translate client ideas and feedback into organized, actionable content plans
- Produce polished short-form social media content by selecting and editing video clips, refining audio, adding music, incorporating branded captions, and creating branded outros for formats such as Reels, Stories, and Shorts.
Graphics & Visual Content
- Create and edit social media graphics using Canva and provided brand templates
- Resize and adapt existing creative assets for platform-specific dimensions and formats
- Experience with Adobe Creative Suite (Photoshop, Illustrator, Premiere) is a plus but not required
- Ensure all visual content is on-brand and meets quality standards before submission for review
Photography, Video & Light Editing
- Film short-form video content for social media including reels, stories, and behind-the-scenes footage
- Photograph products, events, and team/client moments for use in social posts
- Edit photos and short videos using mobile or desktop tools (CapCut, Canva, or similar)
- Follow shot lists and creative direction provided by the Social Media Coordinator
Client Communication Support
- Participate in client interactions to gather content ideas, preferences, and feedback
- Listen to client goals and help translate them into social media content concepts
- Communicate professionally and clearly in written and verbal interactions with clients
- Document client feedback accurately and relay it to the Coordinator for strategy adjustments
Platform Management Support
- Assist with scheduling and publishing content across social platforms using approved tools
- Assist with monitoring and responding to comments, messages, and engagement activity, escalating any reputation or customer service concerns to the Social Media Coordinator when needed.
- Stay current with trends, features, and algorithm changes across Facebook, Instagram, LinkedIn, TikTok, and emerging platforms
- Research trending audio, formats, and content styles relevant to client industries
Reporting & Administrative Support
- Pull basic performance metrics from platform dashboards to support monthly reporting
- Maintain organized content libraries, asset folders, and scheduling calendars
- Support the Coordinator with administrative tasks related to content planning and client management
- Perform other duties as assigned
Qualifications / Required Knowledge
- Bachelor’s Degree in Marketing, Communications, Journalism, Media, or related field (preferred)
- Demonstrated personal experience managing social media for a business, organization, college club, or professional brand – portfolio or examples required
- Strong working knowledge of Facebook, Instagram, LinkedIn, TikTok, and emerging social platforms
- Proficiency with Canva; experience with Adobe Creative Suite a plus
- Photography and video capture skills; comfortable on camera and behind it
- Video editing experience (CapCut, Canva video, or similar tools)
- Excellent written communication skills with strong attention to grammar, tone, and brand voice
- Ability to receive client ideas and creative direction and turn them into structured content plans
- Highly organized; able to manage multiple client accounts and deadlines simultaneously
- Facebook Blueprint Certification (preferred or willing to obtain within 60 days)
Skills / Abilities
- Creativity – Brings fresh ideas to content planning and visual execution; understands what performs well on each platform and tailors content accordingly
- Written Communication – Writes clearly and engagingly across formats – captions, scripts, outlines, and client-facing notes; adapts tone to match different brand voices
- Professionalism – Represents Kinetix and its clients with polish in all interactions; understands the difference between personal and professional social media use
- Adaptability – Comfortable shifting between platforms, clients, and content types; stays current with social media trends and embraces platform changes
- Attention to Detail – Reviews content carefully before submission; ensures graphics, copy, and scheduling are accurate and on-brand
- Teamwork – Works collaboratively with the Social Media Coordinator and broader Creative Services team; receptive to feedback and direction
- Dependability – Meets content deadlines consistently; communicates proactively when timelines are at risk; takes ownership of assigned accounts and tasks
Elemental Requirements
- Proof of identification and authorization to work in the U.S.
- Valid driver’s license with no major violations
- No history of felony criminal arrests or convictions
- Employment with Company at will
- Off-duty activity in direct competition with Kinetix services is strictly prohibited