The Kinetix Integrative Marketing team is proud to have partnered with City Bank and Trust Company (CB&T) on creating their new corporate identity and redesigned logo. Earlier this year, CB&T approached Kinetix requesting assistance with their marketing strategy.
After many internal brainstorms and meetings with the CB&T marketing committee, an agreement was reached that the entirety of the brand needed refreshing. Historically CB&T has had a very servant-minded focus for their customers, but it was time to be the bank for everyman, young and old. The new strategy was to bring the bank forward in time, while capitalizing on their rich Natchitoches history and tradition.
City Bank’s new tagline, “Where Tradition Meets Tomorrow,” encapsulates that desire to be the hometown bank of choice that provides the latest technology and convenience to customers. The new logo embodies the tradition of Natchitoches with the use of the fleur de lis, while brings in new vibrant colors with the use of red and navy. Customers can now see the brand across all parts of the bank in the new debit cards, signage, social media, vlogs, and the City Bank mobile banking app.
The rebrand was launched at a Natchitoches Chamber After Hours at the City Bank Main Office September 12. Part of the Kinetix marketing team were on site to help celebrate this new era for City Bank and Trust Company. This has been a fun and exciting project to be a part of.