At Kinetix, we support Louisiana businesses with both Business Technology and Marketing solutions. This glossary explains key terms across managed IT services, cybersecurity, cloud technology, and digital marketing – so you can make smarter decisions for your organization.
A
Analytics Dashboard: A visual interface that displays key metrics and KPIs from websites, campaigns, or systems in real time.
Antivirus Software: A program that detects and removes malicious software from devices and networks.
Authentication: The process of verifying a user’s identity using credentials or biometrics.
B
Backup: A stored copy of business data used to restore information in case of loss.
Bandwidth: The rate at which data is transmitted over a network connection.
Business Continuity: Strategies and solutions that ensure operations continue during or after major disruptions or disasters.
C
Cloud Computing: Delivery of computing services via the internet, including storage and apps.
Conversion Rate Optimization (CRO): Techniques used to increase the percentage of website visitors who complete a desired action.
Content Management System (CMS): Software that allows users to create, manage, and modify content on a website without needing code.
Customer Journey: The complete process a customer goes through from initial awareness to final purchase and beyond.
Cybersecurity: Practices used to protect systems and data from digital threats.
D
Disaster Recovery: Processes for restoring IT operations after data loss or disruption.
DNS (Domain Name System): A system that translates website names into IP addresses.
E
Endpoint Protection: Security software that protects individual devices (endpoints) such as laptops, desktops, and mobile devices from cyber threats.
F
G
H
Help Desk Support: A service that provides technical assistance and troubleshooting for end users encountering issues.
I
IT Infrastructure: The combined set of hardware, software, networks, and services required for enterprise IT environments.
IT Support: Services that provide help with technology use, troubleshooting, and systems management.
Incident Response: Procedures for responding to and recovering from a cybersecurity breach.
J
K
L
Landing Page: A standalone web page designed to convert visitors into leads through focused content and a call-to-action.
Lead Nurturing: The process of developing relationships with prospects at every stage of the sales funnel.
M
Marketing Automation: Tools that streamline marketing tasks like email, social posts, and lead scoring.
Meta Description: A snippet of text that appears under your page title in search results.
Multichannel Marketing: Coordinating marketing efforts across platforms like email, web, and social media.
Mobile Optimization: Ensuring content and websites function well on smartphones and tablets.
Marketing Strategy: A comprehensive plan to reach business goals through digital and traditional campaigns.
Managed IT Services: Proactive technology support provided on a subscription basis.
Managed Service Provider (MSP): A third-party provider that manages IT systems and infrastructure.
N
O
P
Patch Management: The process of applying updates to software and operating systems to fix vulnerabilities and improve performance.
Pay-Per-Click (PPC): A digital advertising model where advertisers pay a fee each time their ad is clicked.
Q
R
Remote Support: Troubleshooting and tech assistance offered over the internet.
RMM (Remote Monitoring and Management): Software used by IT service providers to monitor client endpoints, networks, and computers remotely.
S
T
U
V
VoIP: A method for making phone calls via internet rather than traditional phone lines.
VPN (Virtual Private Network): A secure connection for accessing private networks remotely.
W
X
Y
Z
Zero Trust Security: A cybersecurity model that requires verification for every user and device before granting network access.