Why is SEO (Search Engine Optimization) important for your business?
In today’s market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems. If you have an online store, website, or blog, then SEO can help your business grow and meet the business objectives.
SEO is vital because:
- The majority of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and gain visitors to your website or customers to your online store you need to be in the top positions.
- SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
- SEO is important for the smooth running of a big website. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is increase in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.
- SEO can put you ahead of the competition. If two websites are selling the same thing, the search engine optimized website is more likely to have more customers and make more sales.