Alex Winter Fête is a multi-day, community-centered winter festival that transforms downtown Alexandria into a vibrant holiday destination. Since its inception, the event has grown into a beloved seasonal tradition for families across Central Louisiana. Through our partnership with the City of Alexandria, Kinetix played a key role in shaping and executing the branding, digital promotion, and on-the-ground coordination that make this celebration a regional success story.
Client Background
The City of Alexandria aimed to turn its downtown into a winter wonderland—boosting local pride, increasing foot traffic, and supporting small businesses during the holiday season. Alex Winter Fête became the signature event to accomplish that goal. But with a large-scale festival comes logistical complexity, stakeholder coordination, and the need for clear, cohesive branding across platforms.
Kinetix was brought on as a creative and strategic partner to help bring the festival to life—and help it grow year after year.
The Challenge
To make Alex Winter Fête more than just another holiday event, the city needed:
- A branded festival identity that could compete with larger regional events
- High public engagement across social media, web, and community channels
- A cohesive digital campaign to drive attendance and visibility
- Ongoing management of vendors, media, and promotional activities
This required a team experienced in event marketing, design, community storytelling, and real-time execution—all while maintaining a joyful, family-friendly tone.
Our Approach
Kinetix developed and executed a full-scale marketing and event management strategy, including:
- Brand Development
- Created the official Alex Winter Fête logo and visual identity
- Designed promotional materials, signage, merchandise, and wayfinding
- Produced photo and video content that captured the energy of the event
- Digital Marketing & Content
- Built and maintained the official event website and blog
- Managed a social media calendar with organic and paid content
- Featured engaging visuals, countdowns, sponsor highlights, and behind-the-scenes moments
- Media & Promotion
- Coordinated press outreach, influencer visits, and event coverage
- Developed media kits and supported the Holiday Trail of Lights promotional stream
- Leveraged award-winning video and photography assets
- Event Execution
- Provided on-site support for vendor coordination and crowd engagement
- Collaborated with city officials and volunteers for safety, logistics, and live updates
- Integrated family-friendly programming with cultural inclusivity
Results
The results of this long-standing collaboration speak for themselves:
- Alex Winter Fête became a cherished annual tradition for hundreds of families
- Website and social engagement saw year-over-year increases
- Foot traffic to downtown Alexandria surged during the festival weekend
- Recognized with multiple statewide awards:
- 2016 Bizzy Award – Best Marketing Campaign (Central LA Chamber)
- 2017 Louey Award – Festival of the Year (Louisiana Travel Promotion Association)
Community Impact
The festival now serves as a cornerstone of Alexandria’s winter calendar. With attractions like ice skating, the Fête Express train ride, fireworks, food trucks, the Luminary Procession, and pictures with Santa, the event continues to grow in scale and emotional impact.
Kinetix’s work helped bridge tradition and technology—creating a festival that feels both magical and modern.
“Alex Winter Fête has become a cherished tradition for our family. It’s the highlight of our holiday season.”
— Festival Attendee, 2024
Conclusion
From branding and social strategy to on-the-ground coordination, Kinetix continues to support Alex Winter Fête as it grows into one of Louisiana’s premier community festivals. Our multidisciplinary approach ensures every detail—from signage to social posts—reflects the heart of Alexandria.
Ready to Elevate Your Event?
Whether you’re hosting a local celebration or a large regional gathering, Kinetix has the expertise to help you plan, promote, and produce memorable experiences.