In today’s crowded digital landscape, branding is everything. For the Alexandria Pineville Convention and Visitor’s Bureau (APCVB), updating their image was not just for looks. Turning the area into a top destination was a clever decision.
Kinetix partnered with APCVB to revitalize its brand identity, digital presence, and local engagement through a full rebranding campaign. The outcome is a lively fresh perspective for Central Louisiana tourism.
Client Background
The Alexandria Pineville Convention and Visitor’s Bureau serves as the front line for tourism and economic development in the Alexandria/Pineville area. The organization had old branding and a weak web presence. They asked Kinetix to help redesign their visual identity. They wanted to create a strong and unified look for their online and community outreach efforts.
The primary campaign, “What Are You Doing Here?” required a robust brand framework. This structure had to support many promotions, local partnerships, and experiences for visitors.
The Challenge
Kinetix was tasked with:
- Modernizing APCVB’s logo and visual identity
- Redesigning their website to serve both visitors and locals
- Creating a cohesive brand message aligned with community values
- Encouraging engagement with local businesses, organizations, and destinations
The biggest hurdle? Harmonizing community vibe with a sleek, tourist-friendly appearance.
Our Approach
Our marketing and design teams took a strategy-first approach, beginning with:
- Industry research: analyzing tourism trends and regional competitors
- Community engagement: working with local businesses and organizations
- Collaborative design: involving the APCVB team at every step of the process
Kinetix developed:
- A modern logo representing the spirit and diversity of Alexandria and Pineville
- A fresh color palette and brand voice tailored to engage modern travelers
- A community-focused website filled with local photography, event details, and business highlights
Key Solutions Delivered
| Element | Description |
| Logo Redesign | A vibrant, modern mark designed to reflect the region’s diversity and energy |
| Brand Refresh | Updated colors, typography, and tone for consistency across digital and print |
| Website Overhaul | A hub for attractions, events, and visitor information, fully mobile responsive |
| Local Integration | Partnerships with the airport, mall, and other stakeholders brought regional cohesion |
| Publicity Strategy | A full media and promotional push to announce and sustain the rebrand |
Results
The rebrand sparked immediate results. Social media engagement and followers for the Alexandria/Pineville Convention and Visitors Bureau more than doubled; clear proof that the campaign hit home. The updated website, now the go-to spot for local events and attractions, amplified both community engagement and visitor interest. By involving the community and building strong partnerships with local businesses, the campaign didn’t just make noise, it brought more people to town, driving up both awareness and local revenue.
Lasting Impact
This project improved APCVB’s image. It also gave the Alexandria/Pineville region a new sense of pride. By building a modern and engaging brand identity, the organization has a strong base to grow tourism. This will help local businesses and boost the economy for many years.
Ready to Rebrand with Purpose?
If your organization needs a new image, Kinetix can help. They can also improve engagement. Additionally, they can create a brand that connects with your audience. We are your partner in strategy, design, and execution.