Here are 7 ways your brand can optimize Facebook Stories and use the Slideshow feature.
- Create Interesting, Time-Sensitive Content
One of the things that makes Facebook Stories so compelling is the fact that they’re short-lived. Facebook Stories only exist for a maximum of 24 hours. Companies use them to take advantage of “FOMO” – the fear of missing out. Show limited-time sales and discount codes in your stories every once in a while to keep your customers coming back to check your story for a new one!
- Be Unique
While Facebook and Instagram Stories are naturally connected, you shouldn’t post the same things on each platform. Consider the audience that views your brand on each platform and what they want to see on your Story. Instagram users expect new content several times a day, but Facebook posts happen less frequently. Tailor your posts to each platform.
- Be Brand Focused
While Facebook provides various filters and effects for your stories, make sure you are using themes, filters, and styles consistent with your brand. Adding live filters is as simple as tapping the “Effects” icon on the bottom left-hand corner of your smartphone screen. You can change the font, add stickers, and adjust other components as well. Adding filters makes your content more engaging and interesting.
- Deliver Unforgettable Experiences
Customer experience is one of the most important topics in today’s marketing world. Videos and slideshows are a great way to enhance your customers’ experiences. Facebook Stories are fantastic for extending the reach of events. Create image slideshows and videos leading up to an event. Alternatively, host miniature announcements from people involved with the upcoming experience.
- Focus on More than Promotion
As with any good social media strategy, remember that there is more to delight your audience than delivering promotional posts and discount codes. Appeal to your customers by celebrating business milestones and new announcements, preview new products, share video clips, and important tips related to your niche.
- Use Multiple Voices
Give your voice range with tools such as Collaborative Stories which can give multiple people within your brand their own voice. Give your team more of a social presence by allowing them to share stories with your brand to give customers trust and appreciation because you teamed up with people they already love.
- Track the Performance of Your Stories
When you know what kind of people are viewing your content, you know who’s interested in your brand. Use Facebook to see the users that are tuning into your social tales, then build on your insights knowing where your stories have the biggest impact.